CapeInfo has been around since 1997 and is an internet gateway to southern Africa. Other websites have come and gone, making wild promises along the way.
CapeInfo has received many accolades. Internet guru Ronnie Apteker picked CapeInfo as one of his favourite websites and the MSN search engine named CapeInfo as its "preferred pick".
CapeInfo is independent and privately-owned. It has never received any local government funding or support, and his in fact been a sponsor of local government agencies.
BUSY! 2,400 pages 10,600 visits in one day
42,000 pageviews a day
Content-rich; high traffic
Google records CapeInfo having 2,400 pages of content, so it is a website with substance. It is also a busy website – daily traffic peaks at nearly 11,000 visits and 42,000 pageviews. While growth was restricted in 2007, CapeInfo has a current bandwidth allowance of 50Gigs a month which is extendable.
TIMES TO COME? China now frequently features in the top 10 countries for foreign visitors.
The website grew out of Cape Town's V&A Waterfront, and the wider geographical need for information. We also learned early on that visitors look for far more than just the usual tourist information – they also look for credible, insightful content. Many Europeans and Americans research their destination thoroughly, arriving with a detailed initerary.
Not just Cape; CapeInfo is a regional gateway
Accommodation establishments in other provinces and neighbouring states are also now adding themselves to CapeInfo's directory. Cape Town is a global icon and South African's main international Internet gateway. CapeInfo has benefited from this and is able to give advertisers access to a global audience.
Visitors do look for more than just accommodation. They look for destinations with varied activities and interests, with great dining and unique, local shopping. Visitors are also investors. We never forget a former CEO of Wesgro saying that more foreign investment stems from a holiday in SA than anything else. We aim to provide useful information for business travellers too!
Serving locals first; international traffic follows
CapeInfo is as useful for locals though. Where is the next weekend getaway; what can one do with the family this weekend; who sells unusual products? Our events calendar was one of the best around and extremely popular (some 14,000 visits a month). It has just been upgraded.
CapeInfo Directory
Preliminary layout for new directory pages
The directory is the basic building block for all content on CapeInfo. Content from these page is also used and linked to from other editorial content and in newsletters.
All types of businesses from anywhere in southern Africa are welcome to add themselves. (Click here to find out how to add a new business.)
Businesses appear in listings when there is a search for a certain category, sub-category or location. (Proximity search will be introduced soon, which finds businesses within a specified radius of a defined location. This also allows a business to locate itself on a Google map.) Clicking on the business name in the listing opens the business' web page. This allows almost unlimited text, together with photographs and comprehensive contact details. The cost of R550 a year works out to ±R45 a month!
Yes, there are websites where you can get free hosting of a web page, but do they actively promote the businesses they host? Do they have comprehensive search facilities that help visitors find what they want? Remember the adage that "the best-kept secret on the Internet is a website address."
Wait for confirmation email, then activate your account
Log in (top left on page)
Select category or sub-category
Click on 'Submit a business'
CapeInfo's new directory will offer searches by category and sub-category, by location using provinces, towns and postal codes, with a proximity search for those looking for businesses and services in a specific area. Visitors can also search using a number of defined attributes, such as beach nearby, conferencing, weddings, pet-friendly, etc. Each business can include a map that locates them too.
CapeInfo was one of the first websites to offer online editing for advertisers in 1999, and that experience has prepared us for what we are offering now.
Other services:
Forum & Help
Instructions for doing most things on the website will be found here. As we learn what people struggle with, we either rectify it on the site where we can, or we post tips and assistance here. We also ask that if anyone has questions, they are posted here so others may benefit too.
Newsletters
CapeInfo publishes a number of email newsletters that aims to promote our advertisers and partners. For a recent CapeInfo News, click here. To subscribe to newsletters for free, click here.
Banner Advertising
CapeInfo has a sophisticated AdServer that can target ads for specific geographic locations and advertisers can chose the frequency that any ad is displayed. This helps contain costs. Advertisers receive automated weekly or monthly reports directly from the server, shows AdViews and AdClicks.
We listen to everyone. We learn from everyone. We work very hard at making CapeInfo the best.