George Uriesi is arguably the most memorable new arrival on the local tourism/travel scene in the past year. We encountered him twice before this interview – at a media briefing and a workshop. On both occasions, one couldn't but be impressed by his sincerity, warmth and the clarity with which he conveyed his message. He's not the sort of guy you want to speak after... unless you are exceptionally good.
He is the third ACSA general manager at Cape Town International Airport. Both his predecessors played important roles in other local tourist organisations, but George's passion is his job and he prefers to at least try for a low profile, to focus on the job. Prior to his appointment at CTIA, he was the group's Manager for Safety & Compliance, responsible for operational and occupational safety, emergency response preparedness, environmental affairs and regulatory compliance. His career covers 12 years of broad aviation experience, but he also spent three years in FMCG logistics management with Procter & Gamble. Uriesi is also a member of the International Air Services Council, the statutory body responsible for regulating international air services out of South Africa.
Reflecting on his management style, one of his colleagues recalled a strategic planning weekend for the management team. George kicked things off by saying, "I'm not interested in strategies... I want action plans."
Awards
2005
AETRA Awards: 2nd Best Airport in the Middle East & Africa
2004
AETRA Awards: 2nd Best Airport Middle East & Africa 3rd Best Airport in the World in its category (5–15 million passengers)
2003
AETRA Awards Best Airport in the World in its category (5–15 million passengers) Most Improved Airport in the World for overall customer satisfaction 2nd Best Airport in the Middle East and Africa World Travel Awards:
Leading Airport in Africa
2002
African Aviation Awards: African Airport of the year World Travel Awards: Leading Airport in Africa
2001
World Travel Awards: Leading Airport in Africa
2000
World Travel Awards: Leading Airport in Africa
1999
SABTACO Awards: Outstanding Civil & Allied Engineering achievement in Aviation projects by PDC's World Travel Awards: Leading Airport in Africa
1998
World Travel Awards: Leading Airport in Africa
Commenting on CTIA's enviable track record of awards, Uriesi notes that CTIA is going to be a winning airport into the future. "It's a special airport because Cape Town is primarily a leisure destination," he says. "Leisure travellers notice their environment more than business travellers do, and there is tangible feedback."
But any awards over the next three years will be the cherry on top of what will be a "huge transition phase... a painful process." He makes no bones over the difficulties ahead. The disruptions caused by the multi-storey parking garage, which opens in April 2006, will have been a dry run for what is to come next. Uriesi refers to "managing the pain" of the next phase.
Uriesi explains that all airports have 20 to 30 year masterplans and they try to keep two years ahead of projected demand. But all that changed for CTIA with the arrival of low cost carriers who drove growth from the planned 4–5% annual growth to 12–14%. With a flourishing economy, travel habits changed too. Weekend trips became more frequent and lasted longer, putting parking facilities under pressure.
So... new development at CTIA had to be compressed. Work on "huge domestic terminal", a second parking garage and a completely new road network starts in July 2006 for completion in 2009. A second runway is being discussed based on the capacity together with maintenance and safety requirements of the current single runway. While scheduled for 2012/13, the need is being revisited in the next few months. Cape Town will be the alternate airport for the giant Airbus A380, but minor changes are needed to cope for that.
We hoped to bring you a diagram of where new developments will take place, but we were unable to get the information from CTIA's communication department.
So... "if we do win awards in the next three years, it will be extraordinary," he quips. But Cape Town will be ready for the 2010 Soccer World Cup!
Some of CTIA's challenges stem from Cape Town's poor public transport system and Uriesi illustrates this by a comparison with Auckland, New Zealand, which handles 11 million passengers a year. It has 1 800 parking bays. CTIA, with nearly 7 million passengers, already has some 4 600 parking bays and needs more! So one really needs to ask what the City and Province are doing about public transport.
If CTIA's domestic terminals are bursting at the seams, the newer international terminals could do with much more traffic, especially during the Cape's winter months.
Airline incentives There are examples around the world where cities and regions actively support new routes.
One example is Scotland's Development Agency that has set up a Route Development Fund that subsidises airlines on specific routes.
An example of an airline incentive is paying a percentage of the marketing costs when an airline markets a route to a city or particular destination.
Uriesi's presentation at the Airlines Destination Workshop in September 2005 made a convincing plea for more attention to be devoted to attracting tourists (especially shoppers) from selected African markets. "African travellers into Johannesburg are the fastest growing segment at about 30% a year. Cape Town hasn't seen any of this." He's not talking about the cross-border shoppers who generally arrive by road, but those that keep the tills ringing and the hotel beds full around Johannesburg's Sandton. These are travellers who used to do their shopping in Europe but have found that South Africa offers the same range and better value for money. And of course, Cape Town pre-eminence in the clothing industry and its factory shops are just waiting to be discovered!
Uriesi concedes that selling Cape Town to African travellers is a tough proposition, but he still alludes to opportunities in Angola and Kenya, as examples. Increasingly, airlines are looking for incentives to open new routes so the challenge is to engage all local stakeholders if incentives are going to be offered.
And so to our perennial gripe... why is parking at CTIA so expensive? When shopping centres charge R4 for the first two hours of under-cover parking, CTIA charges R9 for the first hour of open (shade) parking. Deidre Hendricks (communications officer) expressed surprise; Uriesi counters with with the high cost of airport infrastructure, and then says there will be a differentiated fee when the new parking garage opens.
Will that make open parking less expensive and will CTIA emulate the Waterfront's example of making free parking available to compensate for construction inconveniences? He couldn't say. Come on, George! Now if you said parking fees contribute to the cost of a comfortable and safe public transport service, we'd support you. Think how much you'd be saving in expensive airport infrastructure.