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Destination Brands

In December 2006, when Sheryl Ozinsky was appointed CEO Of Cape Town Routes Unlimited (CTRU), CapeInfo decided to embark on developing a collective tourism vision for Cape Town with Sheryl.  That came to a halt when she decided to leave CTRU.

It is being adapted at present – click here – to explore South African provincial, regional, city and town destination brands.  See if you have anything to contribute.  The software application that powers this section is MediaWiki, the same application that powers Wikipedia.  This enables a collaborative effort to build a body of knowledge or ideas.

Cape Argus: Towards 2010 and a world class city
In April 2007, the Cape Argus started publishing a series of contributions on "Towards 2010 and a world class city".  A great concept and the contributors they invited hit the nail on the head as far as the city's future is concerned.  The contributions are published on CapeInfo with the permission of the authors.  Well done, Cape Argus for starting this essential debate!  The articles are linked below.

  Trevor Manuel – Time to rewrite our tale of two cities
  Andrew Boraine – 2010 is just a step away
  Helen Zille – What it will take to be a global player
  Ebrahim Rasool – Transporting our city into the future
  Stephen Boshoff – We're trapped in a hit-parade culture
  Greg Clark – Discovering the Cape's unique selling point
  David Dewar – World class status is a goal too far
  Guy Lundy – Cape Town: Southern Tiger or Sinking Island?
  Farieda Khan – Who benefits from urban regeneration?
  Garth Strachan – Our goal's a World Cup for the people
  Firoz Khan – Mumbo jumbo, 2010 and the masses
  Simon Grindrod – Our springboard into tourism spotlight
  Theuns Botha – A green way to fund our city's growth
  Tony Ehrenreich – The ugly reality of our beautiful city
  Judith February – Time for leaders to bring in the people
  Danny Jordaan – Largest sporting event will benefit city
  Saliem Fakir – Small steps on the road to a big future
  Murray Leibbrandt & Cecil Mlatsheni – Slim pickings at the Cape of little hope
  Ismail Davids – Living here does not mean belonging  
  Sheryl Ozinsky – How we can create a winning brand  


Other Vision documents of interest (which we hope to add to):
A Vision for Hout Bay and Llandudno





 
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